Oddbins – Christmas 2016

Project Description

Background:

Oddbins released their promotional Christmas video “The 12 Chimps of Christmas”

Objective:

Seed the video online to secure coverage, increase views and drive traffic.

Results:

  • 16 pieces of coverage secured reaching over 21m monthly unique visitors.
  • Over 208k+ views contributed to the campaign.
  • 14 Tweets to over 208k followers.
  • 16 Facebook posts to over 873k fans.

Coverage Highlights:

Ads of the World  The Drum Trend Hunter 

Project Details

Client: Oddbins

Tags: FMCG

Back to Top