Client: Noodle media
Background: To make navigating the festival and getting the most out of the long weekend, Orange in association with the Guardian Guide created the official Glastonbury Festival app for iPhone, Android and Nokia. The app and promotional video were seeded online by Viral Seeding.
Objective: The objective of seeding was to achieve coverage of the app on music, Glastonbury, tech and gadget websites and blogs.
Results: 32 pieces of coverage, 15k views of the promotional video
Tags: Music, Tech