Oxfam

Project Description

Background:

Oxfam released a video to accompany the story that 8 billionaires have the same wealth as half the worlds population.

Objective:

Seed the video and images online to secure coverage, raise awareness and drive traffic.

Results:

  • 12 pieces of coverage secured.
  • 20k views contributed to the final video.

Project Details

Client: Don't Panic

Tags: Non-Profit

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