Pruhealth Vitality ‘Scottish Rugby Union’

Project Description

Background:

To celebrate becoming the official wellness partner of Scottish Rugby, Pruhealth Vitality ran a competition for one fan to win tickets to the Scotland V Ireland International Rugby game.

Objective:

Seed the video and competition amongst key online influencers and online channels to create brand endorsement and drive traffic to http://www.vitality.co.uk/campaigns/external/lp/channel/sponsor/scottish-rugby. Football, sports, competition and lifestyle websites were targeted.

Results:

  • 11 pieces of coverage.
  • 22 tweets to 104K followers.
  • 9 Facebook shares to 116K fans.

Coverage Highlights:

Average Joes  Sports Tweets  The Rugby Blog  Talking Rugby Union

Project Details

Tags: Sport

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