Client: PruHealth Vitality
PruHealth Vitality launched #vitalityselfie with help of a handful of Arsenal players. An exclusive competition to see the Arsenal players in training was used in promotion.
Seed the video amongst key online influencers and online channels to create brand endorsement and competition entries at http://blog.pruhealth.co.uk/arsenal-selfie-competition/. Football, sports and lifestyle and web culture websites were targeted.