Background: Exposure created the Rizla Re-creafted contest gives people the chance to remix the new single by top British band the Mystery Jets at Rizla Recrafted , offering a unique platform for their music to be heard by a massive audience of peers and influencers across the music world.
In addition Rizla went on tour hosting a series of ‘Master class’ workshop on the ‘Art Of The Remix’, and evening showcases in Birmingham, Bristol, Manchester and Sheffield.
Involvement: Information on the competition and events were seeded online to music, and DJ websites, blogs and communities.
Results: 20 pieces of coverage with over 14k reached
Tags: FMCG, Music