Smirnoff

Project Description

Background:

Exposure Digital teamed up with Smirnoff to produce a video featuring Swedish-Iranian hip hop artist Nadia Tehran.

Objective:

The videos were seeded online to secure coverage, increase views and drive traffic.

Results:

  • 6 pieces of coverage secured reaching 2.2m monthly unique visitors.
  • 35 Tweets to over 250k followers.
  • 5 Facebook posts to over 730k fans.

Coverage Highlights:

Music News Flux Spindle

Project Details

Client: Exposure

Tags: FMCG

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