Sony NEX5 Profile Hero
Agency: Direct Traffic Media
Background: Direct Traffic Media created the Profile Hero Facebook competition to promote the Sony NEX-5 camera. The competition invited entrants to submit their profile picture to one of five categories with the highest rated photo winning a Sony NEX-5 camera each week. The competition ran for four weeks with the highest rated photo overall winning a luxury holiday for two to Rome.
Involvement: Promotion and buzz surrounding the Facebook competition
Results: 17 pieces of coverage including Trendhunter, moneysavingexpert and creative review reaching 16k people.