Client: Noodle media
Background: Sony created a video that follows Maria Sharapova and their team of Sony experts as they prepare for the world’s first broadcast of the Wimbledon tennis championship finals in 3D. As part of the seeding, inbound links were created through the coverage to drive traffic to the official Sony Wimbledon website and their Facebook fanpage
Objective: The objective of seeding was to achieve coverage on sport, tennis and technology website and blogs.
Results: 17 pieces of coverage, contributing to 115k views of the promotional video