Agency: The Design Zoo
Background: On 25th February Design Zoo launched The Black Helix alternate reality game. Over four weeks players engaged into an interactive narrative full of games, phone calls, real world tasks and live events.
Objective: The objective of seeding was to achieve coverage and embedding of videos on alternate reality, gaming, cool hunting and tech blogs and websites.
Results: Over 96 pieces of coverage, 28k views of video content and an additional 23k reached through editorial coverage.
Tags: Entertainment, Tech