Client: The Skills Show
The Skills Show is the UK’s largest skills and careers event that provides a wide range of hands-on experiences for young people to help them to gain advice on how to take the next crucial step into the world of work. To reach more young people across the country, The Skills Show partnered with National Express and stopped in Bath, Leicester, Ipswich, Durham, Liverpool, London and Portsmouth.
Seed the event amongst key online influencers and online channels to create brand endorsement and drive traffic to http://www.theskillsshow.com/. Schools, youth groups and local news websites were targeted.