The Syria Campaign – In Reverse

Project Description

Client: The Syria Campaign

Background:

Oxfam, Save the Children, Care, Amnesty and 100s more under the #WithSyria coalition, have teamed up to create a video to draw attention to the ongoing conflict in Syria.

Objective:

Seed the video amongst key online influencers and online channels to create brand endorsement. Non-profit, web culture and social bookmarking websites were targeted.

Results:

  • 27 pieces of coverage.

Coverage Highlights:

Huffington Post  Upworthy  The Inspiration  Aplus

Project Details

Tags: Non-Profit

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