Client:

Background:

Khaled Farah, a Syrian volunteer rescue worker who saves people every day recounts one rescue he’ll never forget of the miraculous rescue of a baby beneath a collapsed building following a barrel bomb attack.

Objective:

Seed the video amongst key online influencers and online channels to create brand endorsement. Non-Profit, lifestyle and web culture websites were targeted.

Results:

  • 30 pieces of coverage.
  • Facebook shares to over 900K fans.
  • Tweets to over 260K followers.

Coverage Highlights:

Upworthy  HelloU   VamShare  LifeBuzz