Thomson Cruises

Project Description

Background:

Exposure Digital and Thomson Cruises created a series of short videos featuring I’m a Celeb and Gavin & Stacy star Larry Lamb.

Objective:

The video and images were seeded online to secure coverage and drive traffic.

Strategy:

Travel and cruise websites and blogs were contacted and encouraged to share.

Results:

  • 32 pieces of coverage secured reaching 1.7m monthly unique visitors
  • 40 Tweets to over 625k followers
  • 20 Facebook posts to over 112k fans
  • 29 inbound links created to https://cruise-mates.co.uk

Coverage Highlights:

Heather on her Travels

Global Grasshopper

Pommie Travels

Project Details

Tags: Travel

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