Tiger Beer

Project Description

Agency: Exposure

Background: Exposure created the Tiger Beer iphone app for Chinese New Year, the app featured a GPS-enabled venue finder with augmented reality that helped users locate spots for dining and drinking with Dazed and Confused reviews.

Objective: The objective of seeding was to achieve coverage on beer, social networking, app, augmented reality and gaming websites.

Results: Over 50 pieces of coverage secured, 487 tweets, 100 Diggs and over half a million people reached

Coverage Highlights
Pocket Lint  Mashable  PSFK

Project Details

Tags: FMCG, Tech

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