United Nations – The Welcome

Project Description

Background:

The first ever Bollywood music video for gay rights was unveiled as part of the United Nations’ LGBT equality campaign.

Objective:

Seed the video amongst key online influencers and online channels to create brand endorsement and drive traffic. LGBT, web culture and cool hunting websites were targeted.

Results:

  • 11 pieces of coverage secured.
  • Tweets to 531K followers.

Coverage Highlights:

RoyGBIV  Advocate  The Back Lot  Attitude

Project Details

Tags: Non-Profit

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