Wigan County Council – Zoltar

Project Description

Background:

Wigan Works released the video “Zoltar declares – Wigan has the plan!”

Objective:

Seed the video online to secure coverage, increase views and drive traffic.

Results:

  • 27 pieces of coverage secured reaching over 12m monthly unique visitors
  • Over 733k views contributed to the seeded video.
  • 20 Tweets to over 209k followers.
  • 19 Facebook posts to over 957k fans.

Coverage Highlights:

The Hook  Smash BBC Radio Manchester 

Project Details

Client: Wigan County Council

Tags: Local

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