We can seed any branded content which can be a video, Facebook app, game, microsite or competition and are able to tailor the strategy to suit most budgets. We monitor the progress of the campaign in real time, keeping you up to date with the view count and coverage as the content spreads and provide a full report upon completion.
Seeding has three elements – outreach, paid for placement and promotion.
Outreach is contacting the website and blog editors that will find your content of interest and encouraging them to share it with their audience resulting in posts, Tweets and Facebook sharing of your campaign. The coverage secured is organic and is the endorsement of your product or service from the influencer. With our experience, we know how best to approach bloggers and we’ve built strong relationships with influencers in areas as diverse as technology, motoring and parenting.
Paid for placement involves placing your content in a prominent position on high traffic and targeted websites. This is a hugely effective way of driving a large volume of targeted views to your content and increase the viral sharing in a short period of time
Promotion involves managing the promotion of your video on the YouTube platform to your target audience and geographical location.
In addition we also offer consultancy, design and have the capacity to create and produce virals with our network of directors and film makers. Having worked in the industry for six years, we’re well placed to help you with your next viral campaign.