Viral Marketing

Viral marketing, viral advertising, or marketing buzz are buzzwords referring to marketing techniques that use pre-existing social networking services and other technologies to produce increases in brand awareness or to achieve other marketing objectives (such as product sales) through self-replicating viral processes, analogous to the spread of viruses or computer viruses.

It can be delivered by word of mouth or enhanced by the network effects of the Internet and mobile networks.  Viral marketing may take the form of video clips, apps, interactive Flash games and advergames.

Please visit our campaign page to see examples of campaigns that we have seeded.

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