The objective of viral marketing is to distribute content online by placing it within websites, blogs, Facebook pages, message boards and communities frequented by the heaviest online users. Viral marketing tells early adopters and opinion formers that ‘this is cool and exclusive’ and gives them the opportunity to share it with others.
Seeding is finding and approaching influential web and blog editors who will find the content interesting and engaging, so much so that they will want to share it with their visitors. Viral Seeding has experience of how best to approach bloggers, with over five years of seeding content and building relationships with influential bloggers. Viral Seeding understands the blog and websites within areas as diverse as mobile and technology to food and parenting.
Lee Kennedy-Washington
Lee Kennedy-Washington is the founder of Viral Seeding, a leading specialist content and influencer agency that focuses on securing coverage and social sharing for client campaigns.
He has over ten years of content marketing experience and Viral Seeding has worked to seed hundreds campaigns for brands that include BBC, eBay, Coca-Cola, Jaguar, Rovio and Amnesty international delivering hundreds of pieces of coverage and millions of views.