People often ask ‘What is seeding?’
Put simply, the objective of seeding is to distribute content online by placing it within websites, blogs, Facebook pages, message boards and communities frequented by the heaviest online users. Seeding tells early adopters and opinion formers that ‘this is cool and exclusive’ and gives them the opportunity to share it with others.
Seeding is finding and approaching influential web and blog editors who will find the content interesting and engaging, so much so that they will want to share it with their visitors. Viral Seeding has experience of how best to approach bloggers, with over five years of seeding content and building relationships with influential bloggers. Viral Seeding understands the blog and websites within areas as diverse as mobile and technology to food and parenting.
Types of seeding
Editorial
Using existing relationships and approaching blog and web editors through online PR encouraging them to post the content.
Online distribution
Uploading content to video sharing and viral websites to increase opportunities to see
Twitter promotion
Encouraging twitter users with a large following to share the content
Paid for placement
Paying blogs and web editors to share the content with their visitors.
Forum posting
Sharing the content on appropriate forums
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