Wolff Olin’s Then. Now. Next builds on Mary Meeker’s ‘Reimagination of Everything’

Mary Meeker, one of Fortune Magazine’s “ten smartest people in tech”, released her latest set of internet trends data in May. The report, which has been trending ever since, provides an eye-popping picture of future internet trends:

Mary Meeker’s ‘Reimagination of Everything’ really captured Wolff Olin’s attention. In this section of her presentation she takes takes numerous categories and shows how they have been reimagined by social / mobile / local. Inspired by her ideas, a group at Wolff Olins got together to imagine the future of these 40 categories, providing the ‘Next’ to Mary’s ‘Then: Now’

There’s some great stuff in the presentation for anyone thinking about how tech may develop in the future. For example, the idea of implanted technology or recordings of what we are seeing to be shared on social networks or streaming sites. The imaginings form a very useful insight into future trends provide excellent inspiration to marketers, entrepreneurs, product developers or any individual tasked with navigating our ever changing world.

Posted on July 5, 2012 in Viral Tip

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