Hi, I'm Lee. Content seeding specialist, viral marketing consultant and founder of Viral Seeding.

I have over fifteen years experience in content marketing and I established Viral Seeding in 2010 to help brands, PR agencies and production companies seed their content.

My educational background is in business and design which helps me to deliver campaigns both creativity and analytically.  Prior to establishing Viral Seeding I worked at Cake as head of seeding on campaigns for Amnesty International, Bacardi, Ben & Jerry’s, BBC, Ford, Pot Noodle, Motorola and Visit London.

Viral Seeding has established itself as a leading seeding agency offering a simple and transparent approach to seeding content. We’ve built and nurtured a network of blogs and websites for securing coverage alongside building a seeding model that incorporates paid placement, influencer marketing and social promotion.

Each campaign is bespoke to our clients so the best place to start is to drop us a message and we can arrange for a quick chat to understand the campaign goals in order to build the seeding strategy.

viral marketing consultant

Viral Seeding has worked with PR, digital marketing and production agencies...

...on campaigns for both established and challenger brands...

...as well as also working with brands directly to seed their content.

Get in touch


Our Office

2nd Floor, 167-169 Great Portland Street, London, W1W 5PF

Phone: +44 (0) 20 7043 1548