Background:

Budweiser unveiled a video of English football manager Stuart Pearce talking tactics with the coaches at Oldham Boro FC. The video was a part of Budweiser’s coach the coaches initiative, which sees leading professional managers holding training sessions with non-league football clubs across England in a bid to improve coaching techniques.

Objective:

Seed the video amongst key online influencers and online channels to create brand endorsement and drive traffic. Sports, football, men’s lifestyle and web culture websites were targeted.

Results:

  • 11 pieces of coverage secured reaching 96k visitors.
  • Tweets reaching 700k followers
  • Facebook shares reaching 60K fans.

Coverage Highlights:

1000 Goals  BornOffSide  Soccer Lens  The Drum