Budweiser unveiled a video of English football manager Stuart Pearce talking tactics with the coaches at Oldham Boro FC. The video was a part of Budweiser’s coach the coaches initiative, which sees leading professional managers holding training sessions with non-league football clubs across England in a bid to improve coaching techniques.


Seed the video amongst key online influencers and online channels to create brand endorsement and drive traffic. Sports, football, men’s lifestyle and web culture websites were targeted.


  • 11 pieces of coverage secured reaching 96k visitors.
  • Tweets reaching 700k followers
  • Facebook shares reaching 60K fans.

Coverage Highlights:

1000 Goals  BornOffSide  Soccer Lens  The Drum