Background:
Celtic FC released their promotional Christmas video #CelebrateCeltic this Christmas.
Objective:
Seed the video and images online to secure coverage, increase views and drive traffic.
Results:
- 8 pieces of coverage secured reaching 106M monthly unique visitors.
- Over 10,500 views contributed to the campaign via YouTube promotion.
- 24 Tweets to over 423k followers.
- 4 Facebook posts to over 2.7m fans.
Coverage Highlights: