Background:
To celebrate the launch of the ‘Ten Green Bottles’, Gordon’s and Conran created a celebratory ultra-premium ‘Ten Green Bottles’ series, which features the designs, printed on 100% cotton fabric and hand stitched to create a tight fitting bodice around the bottle.
Objective:
Seed the event amongst key online influencers and online channels to create brand endorsement. London, Lifestyle and Design websites were targeted.
Results:
11 pieces of coverage to 4M visitors.
11 tweets to 132K followers
Coverage Highlights
Dexigner ID Branding Magazine Design Work Life