Background
Gordon’s Gin partnered with Sir Terence Conran to create two limited edition drinks, featuring ten unique designs printed on 100% cotton fabric.
Objectives
Secure coverage for the images
Drive traffic to the website
Encourage designers to attend the event
Strategy
Viral Seeding put together a thorough strategy ahead of the campaigns launch to ensure it was picked up fast and wide as possible.
Researching and putting together an extensive list of target blogs and websites
Drafting an outreach template which included key campaign information
Individually contacting blogs and websites to sell in the story
Monitor for new coverage as it goes live
Liaise with bloggers and encourage them to attend the event
Put together a comprehensive end of campaign coverage report
Campaign Results
15 pieces of coverage secured reaching 4.6m monthly unique visitors (MUV)
Social media shares to over 130k followers and fans
Highlights & coverage
Reference links
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