Background

Gordon’s Gin partnered with Sir Terence Conran to create two limited edition drinks, featuring ten unique designs printed on 100% cotton fabric.

Objectives


Secure coverage for the images



Drive traffic to the website



Encourage designers to attend the event


Strategy

Viral Seeding put together a thorough strategy ahead of the campaigns launch to ensure it was picked up fast and wide as possible.


Researching and putting together an extensive list of target blogs and websites



Drafting an outreach template which included key campaign information



Individually contacting blogs and websites to sell in the story



Monitor for new coverage as it goes live



Liaise with bloggers and encourage them to attend the event



Put together a comprehensive end of campaign coverage report


Campaign Results


15 pieces of coverage secured reaching 4.6m monthly unique visitors (MUV)



Social media shares to over 130k followers and fans



10 bloggers recruited to attend the event in person

Highlights & coverage

Reference links

Work with us

Get in touch with Viral Seeding to see how we can amplify your campaign