Gordon’s Gin partnered with Sir Terence Conran to create two limited edition drinks, featuring ten unique designs printed on 100% cotton fabric.


Secure coverage for the images

Drive traffic to the website

Encourage designers to attend the event


Viral Seeding put together a thorough strategy ahead of the campaigns launch to ensure it was picked up fast and wide as possible.

Researching and putting together an extensive list of target blogs and websites

Drafting an outreach template which included key campaign information

Individually contacting blogs and websites to sell in the story

Monitor for new coverage as it goes live

Liaise with bloggers and encourage them to attend the event

Put together a comprehensive end of campaign coverage report

Campaign Results

15 pieces of coverage secured reaching 4.6m monthly unique visitors (MUV)

Social media shares to over 130k followers and fans

10 bloggers recruited to attend the event in person

Highlights & coverage

Reference links

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