Agency: Exposure

Background: Dr Martens celebrated their 50th Anniversary, enlisting ten contemporary bands and ten film directors to create a collection of music and videos that reflect the broad range of groups that have adopted and customised Dr. Martens footwear over the last 50 years at

Brief: Seed the campaign and music videos to music, design, fashion and cool hunting blogs and websites.

Results: 58,000 reached with coverage on the music fix, Plug in music and The Couch Session