Client: Exposure
Background:
There’s nothing better than the joy of giving the perfect gift. Ebay.co.uk set out to spread a little Christmas magic across the Britain.
Objective:
Seed the video amongst key online influencers and online channels to create brand endorsement and drive traffic to http://www.ebay.co.uk/christmas. Shopping, marketing, retail news and web culture sites were targeted
Results:
- 43 pieces of coverage.
- Facebook shares to over 270K fans.
- Tweets to over 1M followers.
Coverage Highlights: