Client: Hamdi Foundation


Purpose and the Hamdi Foundation released a hard hitting video for UNHCR that illustrates the scale of the Syrian Refugee crisis by showing what 1.5 million people leaving Manhattan would look like.


Seed the video amongst key online influencers and online channels to create brand endorsement and drive traffic to Non-profit, lifestyle, news and web culture sites were targeted.


  • 27 pieces of coverage.
  • Facebook shares to over 247K fans.
  • Tweets to over 4.2M followers.

Coverage Highlights:

Aplus  No Tengo Tele  Brainstorm9  Smash