ESSN released a series of assets to promote the Emergency Social Safety Net (ESSN) card, a cash card aimed at helping Syrian refugees live more stable lives in Turkey.


The video and images were seeded online to secure coverage.


EU, Social Good, Web Culture and Illustration websites were contacted and asked to embed the video and images.


  • 18 pieces of coverage secured reaching over 6.7m monthly unique visitors
  • 10k+ views secured
  • 15 Tweets reaching over 115k followers
  • 11 Facebook shares to over 156k fans
  • 2 Instagram posts to over 284k followers

Coverage Highlights: 

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