Background:
ESSN released a series of assets to promote the Emergency Social Safety Net (ESSN) card, a cash card aimed at helping Syrian refugees live more stable lives in Turkey.
Objective:
The video and images were seeded online to secure coverage.
Strategy:
EU, Social Good, Web Culture and Illustration websites were contacted and asked to embed the video and images.
Results:
- 18 pieces of coverage secured reaching over 6.7m monthly unique visitors
- 10k+ views secured
- 15 Tweets reaching over 115k followers
- 11 Facebook shares to over 156k fans
- 2 Instagram posts to over 284k followers
Coverage Highlights: