In an experiment, actors set out to see if they could convince five strangers they were old friends, just by using information from their social media profile.


Seed the video amongst key online influencers and online channels to create brand endorsement and drive traffic. News, tech, cool hunting and web culture websites were targeted.


  • 27 pieces of coverage secured.
  • Over 250K views contributed to the seeded video.

Coverage Highlights:

Daily Mail  Up Worthy  Tech Digest  Prankies