Background:
In an experiment, actors set out to see if they could convince five strangers they were old friends, just by using information from their social media profile.
Objective:
Seed the video amongst key online influencers and online channels to create brand endorsement and drive traffic. News, tech, cool hunting and web culture websites were targeted.
Results:
- 27 pieces of coverage secured.
- Over 250K views contributed to the seeded video.
Coverage Highlights: