Background

The Faroe Islands launched their own version of Google Translate called Faroe Islands Translate. Enter the word, phrase or sentence you’d like translated and a friendly local will translate it for you live by video. To illustrate how the website works a video was created.

Objectives


Secure coverage of the video



Increase views of the video



Increase sharing and engagement of the video



Increase awareness of Faroe Islands Translate


Strategy

Viral Seeding put together a strategy which consisted of undertaking outreach to Travel, Culture, Tech and General Lifestyle websites and blogs.


Researching and putting together an extensive list of target blogs and websites



Drafting an outreach template which included key campaign information



Individually contacting blogs and websites to sell in the story



Contacting bloggers who had previously written about Visit Faroe Islands campaigns



Regular monitoring for new coverage and researching breaking news stories to encourage inclusion of the video



Daily reporting and final project evaluation


Campaign Results


7 pieces of coverage secured reaching 4.5 million MUV



11 social media posts to over 339k followers and fans



7 inbound links created to https://www.faroeislandstranslate.com


Highlights & coverage

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