Background
The Faroe Islands launched their own version of Google Translate called Faroe Islands Translate. Enter the word, phrase or sentence you’d like translated and a friendly local will translate it for you live by video. To illustrate how the website works a video was created.
Objectives
Secure coverage of the video
Increase views of the video
Increase sharing and engagement of the video
Increase awareness of Faroe Islands Translate
Strategy
Viral Seeding put together a strategy which consisted of undertaking outreach to Travel, Culture, Tech and General Lifestyle websites and blogs.
Researching and putting together an extensive list of target blogs and websites
Drafting an outreach template which included key campaign information
Individually contacting blogs and websites to sell in the story
Contacting bloggers who had previously written about Visit Faroe Islands campaigns
Regular monitoring for new coverage and researching breaking news stories to encourage inclusion of the video
Daily reporting and final project evaluation
Campaign Results
7 pieces of coverage secured reaching 4.5 million MUV
11 social media posts to over 339k followers and fans
7 inbound links created to https://www.faroeislandstranslate.com
Highlights & coverage
Reference links
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