Background: Figleaves created a videos with model Candice Bucher to show off their new Just Peachy Trellis campaign. Viral Seeding conducted blogger outreach over a period of 2 weeks encouraging bloggers and web editors to embed the video content and share through social media.
Objective: The objective of seeding was to achieve coverage and embedding of the video on women’s lifestyle, fashion, men’s lifestyle, marketing, entertainment, London, viral and web culture websites.
Results: Over 27 pieces of coverage, 15k+ reached, 10k+ reached through twitter coverage and 90k+ views added to the video content.
Coverage Highlights
Womens Resource Center, Lingerie Insight, Motilo, Hey Lingerie