Background

Business and finance news outlet The Financial Times produce regular content for their website and YouTube channel, including longer informational videos; two of which Viral Seeding seeded to secure blog and website coverage on relevant sites.

Objectives


Increase views of the video on YouTube



Secure coverage on relevant blogs and websites


Strategy

Viral Seeding put together a strategy which consisted of researching relevant, quality blogs and websites, along with targeted YouTube advertising.


Researching and putting together a list of relevant blogs and websites to secure coverage



Setting up highly targeted promotion to increase views on YouTube



Monitoring the campaigns to ensure maximum view rate, click rate and viewer retention


Campaign Results


22 pieces of coverage secured to over 11m monthly unique visitors



Over 100k additional views achieved over the 2 videos



74 social media shares to over 2.7m fans and followers


Highlights

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