Background
Business and finance news outlet The Financial Times produce regular content for their website and YouTube channel, including longer informational videos; two of which Viral Seeding seeded to secure blog and website coverage on relevant sites.
Objectives
Increase views of the video on YouTube
Secure coverage on relevant blogs and websites
Strategy
Viral Seeding put together a strategy which consisted of researching relevant, quality blogs and websites, along with targeted YouTube advertising.
Researching and putting together a list of relevant blogs and websites to secure coverage
Setting up highly targeted promotion to increase views on YouTube
Monitoring the campaigns to ensure maximum view rate, click rate and viewer retention
Campaign Results
22 pieces of coverage secured to over 11m monthly unique visitors
Over 100k additional views achieved over the 2 videos
74 social media shares to over 2.7m fans and followers
Highlights
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