Don’t Panic London teamed up with Four Paws to launch a microsite asking “How much can you bear”, which tests the endurance of viewers and urges them to take action against bear bile farms by signing the petition. Take the test:


The website, video and images were seeded online to secure coverage, raise awareness and drive petition signatures.


Outreach was undertaken to various websites and blogs, including those with a focus on Animals and Veganism to encourage posting and social sharing.


  • 15 pieces of coverage secured reaching 11m monthly unique visitors
  • Coverage secured on a number of popular sites, including Vegan Life and Vegan Food and Living
  • 21 Tweets to over 265k followers
  • 18 Facebook shares to over 1m followers

Coverage Highlights:

Vegan Food & Living   Smash    Vegan Life