Don’t Panic London teamed up with Guide Dogs to create a video which features four guide dog owners meeting strangers for the first time over dinner in the style of popular Channel 4 show ‘First Dates.’


The video was seeded online to create awareness and drive views.


Outreach was undertaken to various websites and blogs, including those with a focus on Disability and Animals to encourage posting and social sharing.


  • 9 pieces of coverage secured reaching over 5.9m MUV
  • 9 Tweets to over 472k followers
  • 6 Facebook posts to over 90k fans
  • 4 inbound links created to

Coverage Highlights:

Female First   Mark Meets   Third Sector