Background:
Don’t Panic London teamed up with Guide Dogs to create a video which features four guide dog owners meeting strangers for the first time over dinner in the style of popular Channel 4 show ‘First Dates.’
Objective:
The video was seeded online to create awareness and drive views.
Strategy:
Outreach was undertaken to various websites and blogs, including those with a focus on Disability and Animals to encourage posting and social sharing.
Results:
- 9 pieces of coverage secured reaching over 5.9m MUV
- 9 Tweets to over 472k followers
- 6 Facebook posts to over 90k fans
- 4 inbound links created to www.guidedogs.org.uk
Coverage Highlights: