Background
Jaguar and We Are Social created a series of pre-launch videos to build anticipation of the F-Type unveiling at the Paris Motor Show.
Objectives
Secure coverage for the videos
Build anticipation for the launch of the F-TYPE
Creation of inbound traffic to the website
Strategy
Viral Seeding put together a thorough strategy ahead of the campaigns launch to ensure it was picked up fast and wide as possible.
Researching and putting together an extensive list of target blogs and websites
Drafting an outreach template which included key campaign information
Individually contacting blogs and websites to sell in the story
Regular monitoring for new coverage and researching breaking news stories to encourage inclusion of the video
Daily reporting and final project evaluation
Campaign Results
87 pieces of coverage secured reaching over 327k monthly unique visitors (MUV)
30 inbound links created to the website
Over 150k views contributed to the final video
Highlights & coverage
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