Background

Jaguar and We Are Social created a series of pre-launch videos to build anticipation of the F-Type unveiling at the Paris Motor Show.

Objectives


Secure coverage for the videos



Build anticipation for the launch of the F-TYPE



Creation of inbound traffic to the website


Strategy

Viral Seeding put together a thorough strategy ahead of the campaigns launch to ensure it was picked up fast and wide as possible.


Researching and putting together an extensive list of target blogs and websites



Drafting an outreach template which included key campaign information



Individually contacting blogs and websites to sell in the story



Regular monitoring for new coverage and researching breaking news stories to encourage inclusion of the video



Daily reporting and final project evaluation


Campaign Results


87 pieces of coverage secured reaching over 327k monthly unique visitors (MUV)



30 inbound links created to the website



Over 150k views contributed to the final video


Highlights & coverage

Reference links

Film #1 – Future
Film #2 – Fearless
Film #3 – Fast
Film #4 – Fierce
Film #5 – Focused
Film #6 – The all-new F-TYPE has arrived

F-Type website

Jaguar website

Work with us

Get in touch with Viral Seeding to see how we can amplify your campaign