Jaguar and We Are Social created a series of pre-launch videos to build anticipation of the F-Type unveiling at the Paris Motor Show.


Secure coverage for the videos

Build anticipation for the launch of the F-TYPE

Creation of inbound traffic to the website


Viral Seeding put together a thorough strategy ahead of the campaigns launch to ensure it was picked up fast and wide as possible.

Researching and putting together an extensive list of target blogs and websites

Drafting an outreach template which included key campaign information

Individually contacting blogs and websites to sell in the story

Regular monitoring for new coverage and researching breaking news stories to encourage inclusion of the video

Daily reporting and final project evaluation

Campaign Results

87 pieces of coverage secured reaching over 327k monthly unique visitors (MUV)

30 inbound links created to the website

Over 150k views contributed to the final video

Highlights & coverage

Reference links

Film #1 – Future
Film #2 – Fearless
Film #3 – Fast
Film #4 – Fierce
Film #5 – Focused
Film #6 – The all-new F-TYPE has arrived

F-Type website

Jaguar website

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