Client: We Are Social

Background: Jaguar and We are social created a series of pre-launch videos to build anticipation of the F-Type unveiling at the 2012 Paris Motor Show. Six videos were seeded in total – five hype trailers featuring the Jaguar F-TYPE in camouflage and the final reveal video The all new F-TYPE.

Objective: Seed the videos amongst key online influencers and online channels to create brand endorsement and drive traffic to Automotive, viral, design, video sharing, marketing, cool hunting, web culture, lifestyle and technology sites were targeted.

Results: 87 pieces of coverage, 180k+ views across all videos and tweets reaching 775k+ followers

Coverage Highlights
Auto Guide Auto Blog Dexigner Inspire First