Tom Saywer Effect worked with Kent County Council to create the video ‘Know Your Rights: Think Before You Buy’ which was seeded online to secure coverage and drive views and traffic to


The video and images were seeded online to secure coverage. YouTube promotion was also used to increase views.


Student, Kent, Lego and Web culture and websites were contacted and asked to embed the video and images.


  • 10 pieces of coverage secured
  • 9 Tweets reaching over 179k followers
  • 4 Facebook shares to over 6k fans

Coverage Highlights:

Mum Muddling Through     Brickset      Kent Business News