Background
Ben Peek released a video to promote the publication of his latest book, Leviathan’s Blood. The novel is the second instalment of the Children Trilogy.
Objectives
Secure coverage of the video
Increase views of the video
Increase sharing and engagement of the video
Increase awareness of Ben Peek and Leviathan’s Blood
Strategy
Viral Seeding put together a strategy which consisted of undertaking outreach to book and general interest related blogs and websites. Sites were offered the opportunity to interview the author, as well as arrange competitions and giveaways.
Researching and putting together an extensive list of target blogs and websites
Drafting an outreach template which included key campaign information
Individually pitching blogs and websites
Regularly monitoring for coverage
Running a targeted YouTube views campaign
Daily reporting and final project evaluation
Campaign Results
5 pieces of coverage secured reaching over 1.6m monthly unique visitors
Over 6,400 views contributed to the campaign
15 social media shares to over 150k followers and fans
Highlights & coverage
Reference links
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