Ben Peek released a video to promote the publication of his latest book, Leviathan’s Blood. The novel is the second instalment of the Children Trilogy.


Secure coverage of the video

Increase views of the video

Increase sharing and engagement of the video

Increase awareness of Ben Peek and Leviathan’s Blood


Viral Seeding put together a strategy which consisted of undertaking outreach to book and general interest related blogs and websites. Sites were offered the opportunity to interview the author, as well as arrange competitions and giveaways.

Researching and putting together an extensive list of target blogs and websites

Drafting an outreach template which included key campaign information

Individually pitching blogs and websites

Regularly monitoring for coverage

Running a targeted YouTube views campaign

Daily reporting and final project evaluation

Campaign Results

5 pieces of coverage secured reaching over 1.6m monthly unique visitors

Over 6,400 views contributed to the campaign

15 social media shares to over 150k followers and fans

Highlights & coverage

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