Background

Ben Peek released a video to promote the publication of his latest book, Leviathan’s Blood. The novel is the second instalment of the Children Trilogy.

Objectives


Secure coverage of the video



Increase views of the video



Increase sharing and engagement of the video



Increase awareness of Ben Peek and Leviathan’s Blood


Strategy

Viral Seeding put together a strategy which consisted of undertaking outreach to book and general interest related blogs and websites. Sites were offered the opportunity to interview the author, as well as arrange competitions and giveaways.


Researching and putting together an extensive list of target blogs and websites



Drafting an outreach template which included key campaign information



Individually pitching blogs and websites



Regularly monitoring for coverage



Running a targeted YouTube views campaign



Daily reporting and final project evaluation


Campaign Results


5 pieces of coverage secured reaching over 1.6m monthly unique visitors



Over 6,400 views contributed to the campaign



15 social media shares to over 150k followers and fans


Highlights & coverage

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