Background

LEYF Nurseries released two short films showcasing the nurseries to audiences located within London. One film was targeted towards parents and the other was targeted towards those with an interest in following a career in childcare.

Objectives


Secure coverage for the videos



Drive traffic to the website



Increase views of the videos


Strategy

Viral Seeding put together a thorough strategy ahead of the campaigns launch to ensure it was picked up fast and wide as possible.


Researching and putting together an extensive list of target blogs and websites



Drafting an outreach template which included key campaign information



Individually contacting blogs and websites to sell in the story



Monitor for new coverage as it goes live



Set up and monitoring of the YouTube promotion to ensure the minimum viewcount is exceeded



Put together a comprehensive end of campaign coverage report


Campaign Results


8 pieces of coverage secured reaching 200k monthly unique visitors (MUV)



63k promoted views of the videos



8 traffic driving links created to https://www.leyf.org.uk

Highlights & coverage

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