Background
LEYF Nurseries released two short films showcasing the nurseries to audiences located within London. One film was targeted towards parents and the other was targeted towards those with an interest in following a career in childcare.
Objectives
Secure coverage for the videos
Drive traffic to the website
Increase views of the videos
Strategy
Viral Seeding put together a thorough strategy ahead of the campaigns launch to ensure it was picked up fast and wide as possible.
Researching and putting together an extensive list of target blogs and websites
Drafting an outreach template which included key campaign information
Individually contacting blogs and websites to sell in the story
Monitor for new coverage as it goes live
Set up and monitoring of the YouTube promotion to ensure the minimum viewcount is exceeded
Put together a comprehensive end of campaign coverage report
Campaign Results
8 pieces of coverage secured reaching 200k monthly unique visitors (MUV)
63k promoted views of the videos
Highlights & coverage
Reference links
Work with us
Get in touch with Viral Seeding to see how we can amplify your campaign
