LEYF Nurseries released two short films showcasing the nurseries to audiences located within London. One film was targeted towards parents and the other was targeted towards those with an interest in following a career in childcare.


Secure coverage for the videos

Drive traffic to the website

Increase views of the videos


Viral Seeding put together a thorough strategy ahead of the campaigns launch to ensure it was picked up fast and wide as possible.

Researching and putting together an extensive list of target blogs and websites

Drafting an outreach template which included key campaign information

Individually contacting blogs and websites to sell in the story

Monitor for new coverage as it goes live

Set up and monitoring of the YouTube promotion to ensure the minimum viewcount is exceeded

Put together a comprehensive end of campaign coverage report

Campaign Results

8 pieces of coverage secured reaching 200k monthly unique visitors (MUV)

63k promoted views of the videos

8 traffic driving links created to

Highlights & coverage

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