Background
Lindner, alongside two of their partner businesses, released two videos which showcased their products and services with the aim of reaching a b2b audience within the recycling and waste management industry.
Objectives
Increase views of the video on YouTube
Increase impressions of the video and post on LinkedIn
Strategy
Viral Seeding put together a strategy which consisted of researching the appropriate topics and interests target on YouTube, as well as industries, corporations and job seniority on LinkedIn.
Researching and putting together a highly targeted audience on YouTube
Researching and putting together a highly targeted b2b audience on LinkedIn
Monitoring the campaigns to ensure maximum view rate, click rate and viewer retention
Campaign Results
Over 20,000 targeted views delivered on YouTube
Over 10k highly targeted impressions on LinkedIn
Highlights
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