All Out released a short video shining a spotlight on Russia’s new anti-gay laws, calling on the International Olympic Committee to stand by their principles of non-discrimination, before the Winter Olympics kicked off in 2014.


Seed the video amongst key online influencers and online channels to create brand endorsement and drive traffic. News, non-profit, cool hunting and web culture websites were targeted.


  • 22 pieces of coverage secured.

Coverage Highlights:

AD Week  BrainStorm9  We Love Viral  Hello You Creatives