Client: We are Social

Background: Mazda launched a competition inviting people to ‘Express their Spirit’ on Facebook to win extraordinary, once in a lifetime prizes. A series of videos were created with Radio 1 DJ, Reggie Yates testing all three prizes including an aerobatic flight, hot air balloon foodie trip and a VIP Ibiza trip.

Objective: Seeding of the competition and videos

Results: 36 pieces of coverage contributing 120k views of the videos and 62k shares on Facebook

Coverage Highlights
Punchbaby Who needs TV Ibiza 2011  Test Track TV  Zer Customs We love viral