The National Autistic Society released ‘Can You Make It To The End?’, a short film which highlights the struggles somebody with autism can experience in everyday situations. The film features autistic actor Alex showing how some children with autism can be hit with too much sensory information in public, and that it’s not simply a case of misbehaving.


Secure coverage for the video

Increase views of the video

Increase awareness of the Too Much Information campaign


Viral Seeding put together a thorough strategy ahead of the campaigns launch to ensure it was picked up fast and wide as possible.

Researching and putting together an extensive list of target blogs and websites

Drafting an outreach template which included key campaign information

Individually contacting blogs and websites to sell in the story

Regular monitoring for new coverage and researching breaking news stories to encourage inclusion of the video

Daily reporting and final project evaluation

Campaign Results

16 pieces of coverage secured reaching over 520,000,000 monthly unique visitors (MUV)

Coverage secured on national news sites including Daily Mail, Independent and Huffington Post

Over 2 million views contributed to the final video

Highlights & coverage

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