Background
The National Autistic Society released ‘Can You Make It To The End?’, a short film which highlights the struggles somebody with autism can experience in everyday situations. The film features autistic actor Alex showing how some children with autism can be hit with too much sensory information in public, and that it’s not simply a case of misbehaving.
Objectives
Secure coverage for the video
Increase views of the video
Increase awareness of the Too Much Information campaign
Strategy
Viral Seeding put together a thorough strategy ahead of the campaigns launch to ensure it was picked up fast and wide as possible.
Researching and putting together an extensive list of target blogs and websites
Drafting an outreach template which included key campaign information
Individually contacting blogs and websites to sell in the story
Regular monitoring for new coverage and researching breaking news stories to encourage inclusion of the video
Daily reporting and final project evaluation
Campaign Results
16 pieces of coverage secured reaching over 520,000,000 monthly unique visitors (MUV)
Coverage secured on national news sites including Daily Mail, Independent and Huffington Post
Over 2 million views contributed to the final video
Highlights & coverage
Reference links
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