Background:
Oddbins released the first video in their new series of recipes with a difference “How To Make A Kiwi Envy”. The video was seeded online to secure coverage, increase views and engagement.
Objective:
Seed the video online to secure coverage, increase views and engagement.
Strategy:
Alcohol, web culture and advertising sites were targeted.
Results:
- 12 pieces of coverage secured to over 55m monthly unique visitors
- 40k+ views contributed to the campaign video (35k via YouTube promotion)
- 50 Tweets to over 688k followers
- 6 Facebook posts to over 300k fans
Coverage Highlights: