Background:
Oddbins released their promotional Christmas video “The 12 Chimps of Christmas”
Objective:
Seed the video online to secure coverage, increase views and drive traffic.
Results:
- 16 pieces of coverage secured reaching over 21m monthly unique visitors.
- Over 208k+ views contributed to the campaign.
- 14 Tweets to over 208k followers.
- 16 Facebook posts to over 873k fans.
Coverage Highlights: