Oddbins released their promotional Christmas video “The 12 Chimps of Christmas”


Seed the video online to secure coverage, increase views and drive traffic.


  • 16 pieces of coverage secured reaching over 21m monthly unique visitors.
  • Over 208k+ views contributed to the campaign.
  • 14 Tweets to over 208k followers.
  • 16 Facebook posts to over 873k fans.

Coverage Highlights:

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