Background:

To help the UK recognize the symptoms of the M.O.N.D.A.Y’s W Communications and Marmite released a video.

Objective:

The video was seeded online to secure coverage and drive views and traffic to the Marmite homepage.

Results:

  • 9 pieces of coverage secured reaching over 5m monthly unique visitors.
  • 88k views contributed to the campaign.

Coverage Highlights:

Ads of the World Presurfer