Background:
W Communications teamed up with PG Tips to create ‘Green Tea Monkey on the Thames’, a short film which shows a gigantic monkey made from green tea travelling through the centre of London. Reality TV stars then give their verdict on this unusual sight on the River Thames.
Objective:
The video was seeded online to secure coverage, increase views and drive traffic.
Results:
- 22 pieces of coverage secured reaching over 10m monthly unique visitors.
- 60k views contributed to the video.
- 21 tweets reaching over 430k+ followers.
- 23 Facebook posts to over 1.5m fans.
Coverage Highlights: