W Communications teamed up with PG Tips to create ‘Green Tea Monkey on the Thames’, a short film which shows a gigantic monkey made from green tea travelling through the centre of London. Reality TV stars then give their verdict on this unusual sight on the River Thames.


The video was seeded online to secure coverage, increase views and drive traffic.


  • 22 pieces of coverage secured reaching over 10m monthly unique visitors.
  • 60k views contributed to the video.
  • 21 tweets reaching over 430k+ followers.
  • 23 Facebook posts to over 1.5m fans.

Coverage Highlights:

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